Chances are that by now you’ve heard of Twitter, the Internet phenomenon that everyone seems to be talking about. As much as people admire Twitter, many seem stuck outside of the loop when it comes to understanding what Twitter is and how it works. Let’s catch you up to speed… Twitter is a messaging system, [...]
Facebook. It’s the 500 lb gorilla. It’s the elephant in the room. It’s big, it’s bad, and every business and brand across America wants to know…”how do we get on Facebook?” When businesses first began to use Facebook for online marketing they found themselves limited to several (inadequate) options: start a group, tell employees to [...]
(note, this post could also be titled “Dining Hall Ethics 101″) Every successful entrepreneur, marketer, or freelancer understands the value of consumer confidence. You want people to like your brand. You want others to trust you. The end goal of trust and genuine appreciation isn’t just the warm-fuzzies but positive referrals and repeat business. As [...]