So, you finally broke down and decided to set up a Facebook Fan Page? Now what? You update and update but only your mom and her three closest friends seem to be showing any interest. Don’t worry, there is a quick and simple way to promote your Fan Page to anyone who is interested. Just [...]

These are the most basic, critical steps to setting up and using your LinkedIn account. Whether you’ve only just heard of LinkedIn or you signed up months ago on a whim, these are steps you can take today to craft a more visible, more useful LinkedIn profile. Expect a follow-up post in the future detailing [...]

Chances are that by now you’ve heard of Twitter, the Internet phenomenon that everyone seems to be talking about. As much as people admire Twitter, many seem stuck outside of the loop when it comes to understanding what Twitter is and how it works. Let’s catch you up to speed… Twitter is a messaging system, [...]

Facebook. It’s the 500 lb gorilla. It’s the elephant in the room. It’s big, it’s bad, and every business and brand across America wants to know…”how do we get on Facebook?” When businesses first began to use Facebook for online marketing they found themselves limited to several (inadequate) options: start a group, tell employees to [...]

(note, this post could also be titled “Dining Hall Ethics 101″) Every successful entrepreneur, marketer, or freelancer understands the value of consumer confidence. You want people to like your brand. You want others to trust you. The end goal of trust and genuine appreciation isn’t just the warm-fuzzies but positive referrals and repeat business. As [...]

Even before I started working for my dad and helping new clients get plugged in on Twitter, I definitely had a soft spot for every one’s favorite new Web 2.0 trend. My previous job, officially titled something superfluous like “SMART Commons Student Staff” involved a lot of work standing in front of a computer station, [...]

Have you ever felt like something you did was just plain stupid? Not wrong, or misguided, or hasty. Just dumb. Well, I had a “stupid moment” recently, and though the damage was relatively easy to rectify, the incident is still impressed on my mind (and probably will be for a while). It’s probably been years [...]